Published Materials Authored by Longnecker & Associates

The Power of Restricted Stock, 3rd Edition

Author: Brent M. Longnecker with Chris Crawford

Corporate America has been under siege as never before. Since 2008, we have witnessed one of the most difficult economic times ever. Unemployment hit an all-time high; the federal deficit reached more than $14 trillion; many countries have been in disarray due to debt; and pessimism about the future has never been higher among employees.

As a result, every aspect of human resources — both intrinsically and extrinsically — has been under attack. The ability to attract and motivate has never been harder as pessimism about the past outweighs optimism for the future. As for retention, it is a low priority for many companies that sport the belief that “employees are lucky to be employed.” However, like anything and everything, this too will change.


The Power of Restricted Stock, 2nd Edition

Author: Brent M. Longnecker with Chris Crawford

How-to Series for the HR Professional

Now released as a second edition, The Power of Restricted Stock details the various tax, accounting and legal issues involved with one of the most proven compensation vehicles in today’s complex corporate environment.

Two years after the release of the first edition in 2004, this completely updated volume addresses the implications of recent actions taken by the Financial Accounting Standards Board, the Internal Revenue Service and the Securities and Exchange Commission.


The Power of Restricted Stock

Author: Brent M. Longnecker and Chris Crawford

Written for boards of directors, corporate officers, stock analysts, private business owners and consultants who want to be armed for executive pay and want a better understanding of restricted stock awards and restricted stock units. It provides specific discussions around this incentive and details the tax, accounting and legal issues involved.


Stock Option Alternatives, 2nd Edition

Author: Brent M. Longnecker

This second edition, which includes critical legislative updates, is designed for anyone attempting to maximize their employer’s ability to attract, motivate and retain key employees. It provides a specific detailed overview of long-term incentive alternatives to non-fair market value options. From phantom stock to performance unit plans to stock appreciation rights to restricted stock, the author details how each plan works, the tax and accounting issues surrounding each plan and the advantages and disadvantages of each.


Stock Option Alternatives

Author: Brent M. Longnecker

A Strategic and Technical Guide to Long-Term Incentives

This book is designed for anyone attempting to maximize their employer’s ability to attract, retain and motivate key employees. It provides a specific detailed overview of long-term incentive alternatives to non-fair market value options. From phantom stock to performance unit plans; from stock appreciation rights to restricted stock, the author details how each plan works, the tax and accounting issues surrounding each plan and the advantages and disadvantages of each.


Executive Compensation Articles, Volume 2

Contributor: Brent M. Longnecker

TGrowing public scrutiny of executive compensation means that for many companies, it’s a matter of when — not if — they will be required to defend the design and administration of executive compensation programs. In this second volume of articles, executive compensation thought leaders share their insights and advice on the best ways to thoughtfully design and implement executive pay programs that focus on priorities and reflect the company’s unique business strategy.


Rethinking Strategic Compensation

Author: Brent M. Longnecker

The acquisition of talented employees at all levels is the lifeblood of any successful organization. So designing an effective compensation plan has never been more critical.

Rethinking Strategic Compensation examines compensation from both the employee’s and employer’s perspectives. It provides an inside look at all facets of attracting, retaining, and motivating employees through a robust compensation plan. And, it helps the HR executive understand how compensation plans must align with organizational design and corporate strategy.


Equity at Work

Co-Contributor: Brent M. Longnecker

Are your employees ready to think and act like owners? This comprehensive how-to book serves as a toolkit for designing and implementing a broad-based employee stock option plan. From laying the foundation to constructing the plan, this book proves that the world of equity compensation can be accessible to small and large employers alike.

Presented as both an introductory guide and a detailed blueprint, this book helps you decide if granting stock options to a large segment of your work force makes sense for your company. It covers the history of stock options and offers practical advice, as well as concrete information with colorful case studies, sample forms and a glossary of terms.


HR How-to Strategy

Co-Author: Brent M. Longnecker

What should you do? This book will give you, the HR professional, advice and ideas on how to be strategic on a daily basis. You’ll learn how to juggle compliance responsibilities with strategic activities. You’ll get real-world tips on how to justify HR initiatives-even if you aren’t a financial wizard-and how to measure results. You’ll also learn how to establish strategic staffing, compensation, benefits and performance management programs that contribute to your company’s overall strategy.


Administering Stock Option Plans(2008)

Author: Brent M. Longnecker

How-to Series for the HR Professional

Learn why the stock option record keeping and reporting system is more than just a software program. It involves a complicated and ever-changing set of procedures and controls, demanding a complex data flow between the many internal departments and external organizations. Stock option plan administration serves as a vital link between key employees and a program designed to motivate them to achieve the corporation’s long-term goals. Includes templates of many useful forms.


Administering Stock Option Plans

Author: Brent M. Longnecker

A Guide to Implementing a Record Keeping and Reporting System

Learn why the stock option record keeping and reporting system is more than just a software program. It involves a complicated and ever-changing set of procedures and controls, demanding a complex data flow between the many internal departments and external organizations. Stock option plan administration serves as a vital link between key employees and a program designed to motivate them to achieve the corporation’s long-term goals. Includes templates of many useful forms.



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